Apurvi Industries wanted to move past traditional sales channels and start pulling enquiries in from six global markets. That meant rebuilding the digital front door — and the funnel behind it.
The challenge
Apurvi Industries had a strong manufacturing base and export ambition, but a dated web presence that didn't reflect either.
The goal wasn't traffic for its own sake — it was qualified B2B enquiries from specific export markets: Denmark, the US, Turkey, Spain, Germany, Australia.
That required a completely different way of thinking about the site, the social presence and the paid engine feeding both.
The approach
We rebuilt the corporate website end-to-end to actually communicate the company's capabilities and give international buyers a reason to enquire.
Alongside the website, we ran an ongoing social strategy and targeted digital marketing campaigns tuned for each export geography — not a single global campaign, but market-specific ones.
Every part of the engine — site, social, ads — was aligned around one thing: qualified B2B enquiries from the countries the business actually wants to grow in.
We stopped thinking of the website as a brochure and started using it as a sales tool. That mindset shift is what changed everything.
The outcome
Apurvi Industries now operates with a modern digital presence and a repeatable international lead-generation engine — a foundation to engage buyers across six global markets and beyond.
We build the site, the ads, and the pipeline — as one system, not three separate quotes.
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